Associate Director, Marketing – Achondroplasia Community

About this role

Mavericks Wanted

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on   In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible.    Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation—including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work.

Mavericks Wanted

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on   In 2015, we pioneered a “Moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare conditions and develop life-changing medicines for people with unmet needs as fast as humanly possible.    Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask, "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation—including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work.

What You'll Do

The Associate Director, Achondroplasia Community Marketing, will support the development and commercialization of a key asset, infigratinib. The Associate Director, Achondroplasia Community Marketing, will drive cross-functional collaboration and tactical alignment, ensuring success in the US. This individual will lead the development and execution of tactics supporting people living with achondroplasia for the commercial launch of infigratinib. This person will occupy an important role on commercial product teams, work closely with Market Insights, Market Access, Regulatory, Medical Affairs, and other key stakeholders to deliver integrated commercial planning and execution. The Associate Director, Achondroplasia Community Marketing, should feel at home in a fast-paced, ambiguous environment. This position requires excellent communication, organization, and collaboration skills. The Associate Director, Achondroplasia Community Marketing, will report to the Senior Director of Marketing.

Responsibilities

• Serve as a commercial member on the Product Teams, embedding the market needs into cross functional planning

• Drive innovative tactics and address untapped opportunities

• Lead achondroplasia community brand planning, messaging and claims work

• Identify and develop community members for ambassador programming

• Uncover and address unmet community needs by seeking insights to improve/refine launch planning and execution

• Lead agile, cross-functional team to develop/launch innovative achondroplasia community marketing campaigns that will inspire change and drive brand growth; ensure aligned launch execution across functions

• Develop and track metrics to measure and ensure the success of marketing/promotional programs

• Coordinate with digital marketing to build an effective customer engagement ecosystem

• Partner with Value and Access to develop programming to support community access

• Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views

• Partner closely with advocacy teams to develop tactics that will help educate and support people living with achondroplasia

• Work cross-functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM, etc.

Where You'll Work

This is a hybrid role and requires in-office collaboration 3x per week in our San Francisco or Palo Alto Office.

Who You Are

• 5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing

• Successful launch experience in a competitive market is preferred

• Rare disease experience preferred

• Demonstrated ability to develop and action insights from complex clinical data and market research

• Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration

• Excellent oral, written, and presentation skills

• Passionate about serving people living with Genetic conditions

• Proven self-starter, able to work independently and as part of a team

• Able to handle full workload across multiple projects

• Collaborates seamlessly across functions to build effective working relationships and align strategy and execution.

• High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement

• True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for people living with genetic conditions

• Ability to travel (~20%) is required

• You have demonstrated curiosity and adaptability in adopting AI-powered tools and technologies

Rewarding Those Who Make the Mission Possible

We have high expectations for our team members. We make sure those working hard for the communities we serv

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