Associate Director, Giving Days & Emerging Donor Strategies - University Advancement

About this role

Location SAINT LOUIS, MO 63105

 Scheduled Hours 37.5

Position Summary The Associate Director, Giving Days & Emerging Donor Strategies will oversee the development and execution of direct marketing programs aimed at driving alumni donor participation, build lifetime loyalty, and raise maximum spendable dollars for WashU’s top Annual Fund priorities. This role will oversee key efforts including giving days and will partner with University Advancement colleagues to drive the direct marketing strategies for reunion giving, student philanthropy and parent giving.

The Associate Director reports to the Senior Director of Annual Giving Programs and will work in close collaboration and partnership with Advancement Communications, Alumni & Constituent Engagement, Philanthropic Strategies, Donor Relations, and other internal partners and external vendors.

Job Description

Primary Duties & Responsibilities:

• Giving Day Programs – In partnership with Advancement Communications, and other key stakeholders, oversee the planning and execution of three giving day campaigns: First Day, Giving Tuesday, and WashU Giving Day. Lead collaborations to establish and execute print, digital, and social communication strategies, including solicitations and stewardship efforts. Champion student and faculty/staff participation through establishing on-campus presence. Drive donor and alumni engagement through facilitating volunteer opportunities.

• Reunion Giving – Oversee the strategy for reunion giving through direct marketing channels. Partner with Alumni & Constituent Engagement colleagues to develop annual appeal schedule to optimize reunion class giving efforts in order to increase donor participation. Partner with Executive Director, Annual Giving Programs to secure and promote reunion donor challenges for most classes.

• Student Philanthropy – Partner with Student Affairs and Alumni & Constituent Engagement colleagues to drive and implement strategy in educating students about the importance of philanthropy and drive donor participation results. Part of this effort is collaboration with the senior class gift program.

• Parent Giving – In partnership with Advancement Communications and Student Affairs colleagues, drive direct marketing messaging and strategy for parent giving.

• Other duties as assigned – work closely with Executive Director and Senior Director to provide any additional support needed to ensure donor participation goals are met.

Working Conditions:

Job Location/Working Conditions • Normal office environment • Ability to travel to various on- and off-campus locations

Physical Effort • Typically sitting at a desk or table • Repetitive wrist, hand or finger movement

Equipment • Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education: Bachelor's degree Certifications /Professional Licenses : No specific certification/professional license is required for this position.

Work Experience: Relevant Experience (3 Years) Skills: Not Applicable Driver's License: A driver's license is not required for this position.

More About This Job Preferred Qualifications: • Comfortable interacting with a variety of diverse audiences. Demonstrated ability to build and maintain relationships. Skilled at expressing empathy and providing premium customer service. • A desire to work collaboratively with colleagues. Comfortable facilitating the work of teams and individuals, including peers, students, and volunteers. Excellent verbal and written communication skills to relay detailed instructions and provide or solicit feedback. • Committed to professional growth and remaining informed of annual giving, higher education, and other industry trends and best practices. • Familiarity with and appreciation for the mission of University Advancement programs and the activities of the department. A desire to play a meaningful role in the university’s community and to share in the community’s commitment to education and research. • Experience in nonprofit advancement/development/fundraising, alumni/donor relations, or a field requiring the application of similar skills including marketing and communications, program/project management, etc. • Experience planning and managing complex programs, projects, or marketing campaigns: setting timelines and priorities, analyzing data, working with complex reporting and data sets, coordinating work among multiple teams, maintaining vendor relationships, developing and managing organized systems of processes and protocols, etc. • Knowledge of university environment; experience working in educational/nonprofit organization setting is a plus. • Experience using database, website/online form solutions, and other software platforms. Familiarity with Vanillasoft or ClickUp a plus.

This position is located in St. Louis, MO and the targeted hiring range for this position is $58,400 - $66,000. 

Preferred Qualifications

Education: No additional education unless stated elsewhere in the job posting. Certifications /Professional Licenses : No additional certification/professional licenses unless stated elsewhere in the job posting. Work Experience: No additional work experience unless stated elsewhere in the job posting.

Skills: Alumni Relations, Analytical Thinking, Annual Giving, Business Interactions, Communication, Complex Systems, Confidentiality, Conflict Resolution, Data Metrics, Deadline Management, Detail-Oriented, Digital Direct Marketing, Direct Marketing, Effective Delegation, Metrics Reporting, Microsoft Office, Nonprofit Organizations, Professional Integrity, Project Management, Receptive to Feedback, Relationship Management, Salesforce (Software),

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