Associate Director, Creator Strategy & Partnerships

About this role

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity : We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.   Job Title: Associate Director, Creator Strategy & Partnerships

A little bit about our team: The Global Brand & Audience team develops and implements artist strategy and planning, driving culture and commercial streaming alike. The Brand & Audience Services team comprises cross-functional disciplines, including Creative Development, Paid Media, Influencer/Creator Marketing, and Direct-to-Fan and Community Engagement. The team is responsible for marquee artists and their storytelling. The global catalog roster includes such legacy artists as Led Zeppelin, Madonna, David Bowie, The Smiths, Talking Heads, Grateful Dead & more.

Your role: Lead the global creator partnerships strategy for Global Catalog artists, developing scalable frameworks, agency partnerships and best practices that maximize the impact of creator investment across the roster. This role serves as the strategic owner of creator marketing within Brand & Audience Services, partnering closely with Brand, Paid Media, Direct to Fan & Creative teams to identify opportunities, evaluate performance, manage agency partnerships and ensure creator activity is aligned with artist objectives and broader audience growth strategies. This role focuses on creator strategy, agency management, operational excellence, measurement & innovation across a high volume of campaigns and artist priorities.

Here you’ll get to: • Establish and drive the overarching global creator strategy for catalog artists, setting the vision and framework for all creator programs across short-form platforms (TikTok, Reels, Shorts, etc.).

• Serve as a thought leader, leveraging tools, data, and insights to anticipate creative trends and define new, high-impact topics that connect artists and culture.

• Establish best practices, measurement standard and operating principles for creator investment

• Partner with brand teams to identify creator opportunities aligned to audience strategy and audience objectives

• Lead relationships with creator agencies and strategic creator partners

• Evaluate agency performance, capabilities, and commercial effectiveness

• Standardize briefing, reporting and measurement frameworks across creator partners

• Define success metrics and reporting standards for creator campaigns

• Monitor developments across the creator ecosystem and identify emerging opportunities, tools & platforms

• Pilot new creator approaches and partnership models that improve impact and efficiency

• Lead high-level negotiations and develop long-term relationships with key agency partners and creators, defining the best terms and ensuring a pipeline of top-tier talent.

• Provide senior-level consultation to campaign leads and cross-functional teams to ensure creator output is seamlessly integrated and strategically aligned with overarching artist narratives and campaign objectives.

• Stay abreast of compliance, governance as well as innovation in the evolving creator economy

About you: • Deep and current expertise in global pop culture, emerging trends, and fan behavior, translating insights into proactive creator strategy.

• Experience managing agency relationships, evaluating partner performance and operating across multiple concurrent campaigns

• Ability to balance strategic thinking with operational execution across a high-volume artist roster

• Demonstrated leadership in strategic problem-solving and a commitment to delivering high-quality, high-impact results in a fast-paced, high-volume environment.

• Executive track record in developing and leading creator strategies, partnerships, and complex negotiations across major short-form video platforms (e.g., TikTok, Reels, Shorts).

• Demonstrated ability to oversee content briefs, timelines, deliverables, and approvals, ensuring alignment with artist identity and campaign goals.

• Expert command of performance analytics, with the ability to define key metrics, leverage deep insights, and implement data-driven strategic pivots to maximize creator effectiveness and ROI.

• 6+ years experience across creator marketing, influencer strategy, digital partnerships, audience development or related disciplines , ideally within music, entertainment, media or culture focused organisations

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premie

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