Associate, Brand Media

About this role

Associate, Brand Media

At Capital One, we think big and do big things. We were the first company to develop and offer mass customization and personalization of credit card products, and we have been innovating relentlessly ever since. Today we are a nationally recognized brand on a journey to redefine the banking industry through digital innovation. We are a passionate and entrepreneurial team that embraces bold ideas, fosters collaboration and delivers for our customers and each other. 

Capital One is committed to providing work-life balance, ongoing skills and leadership training, and giving you direct ownership for executing your ideas. The company is regularly recognized as a great place to work by groups like Fortune “Top Companies for Leaders” and Diversity Inc. “Top 50 Companies for Diversity.” 

Are you ready to apply your marketing expertise to a dynamic Fortune 200 company? Are you looking for a place where you can be curious, drive change, and grow your career in ways you never imagined? If so, we want to talk to you. 

This is an exciting opportunity for a talented media professional to join Capital One’s Brand Media Department as an Associate, serving as an internal subject matter expert responsible for paid media strategy, planning and activation of media investment for Brand and assigned Lines of Businesses (LOB’s). The ideal candidate will have studied marketing or advertising with a passion for paid media. You will be responsible for ensuring that media plans align with the overall marketing strategy and deliver on Brand objectives. Role also includes management of external Agency partners. This position is responsible for paid media programs, not earned media or public relations. 

Responsibilities:  • Collaborate with Brand Strategy, Advertising, Sponsorships, Social and Marketing & Analysis teams to develop integrated marketing campaigns 

• Support Brand, product and Sponsorship campaigns across mass media channels including video, print, audio, digital, social and OOH platforms

• Support in developing paid media plans that drive innovation and impact by incorporating new channels and using traditional channels in unique ways 

• Support in evaluating research, develop points of view and craft paid media strategies and tactics to address business objectives 

• Support Brand and LOB (line of business) media plan execution and maintenance; manage media authorizations, flowcharts, and plan actualizations

• Manage paid media campaign budgets, including reconciliation and reporting 

• Develop solid understanding of financial services competitive category; stay current with media trends and identify opportunity areas 

• Build strong agency partner and media vendor relationships

• Track, benchmark and report on key performance metrics 

WHO YOU ARE You want to be an EVIDENCE-BASED MARKETER .. • Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller.  You simplify the complex and compel your audience to act.

• You know how to enjoy yourself.  While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve. 

BASIC QUALIFICATIONS: • Bachelor’s Degree or Military Experience 

• At least 1 year of experience in paid media, advertising or marketing

PREFERRED QUALIFICATIONS: • Experience in managing paid media campaign budgets

• General understanding of media principles, planning and buying functions

• Experience with media tools including but not limited to MRI, Simmons, Scarborough, Nielsen, and comScore

• Experience in Credit Card, Bank or other Financial Services industries

• Strong communication and project prioritization skills

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Sales Territory: $74,200 - $84,700 for Associate, Brand   McLean, VA: $81,700 - $93,300 for Associate, Brand   Richmond, VA: $74,200 - $84,700 for Associate, Brand   New York, NY: $89,200 - $101,700 for Associate, Brand  

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the   Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal backgrou

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