Area Vice President, RTD & Convenience

About this role

Where Conviviality is at work.

Pernod Ricard is a global premium international champagnes and spirits company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet®, Beefeater and Malfy Gins, and a leading portfolio of American whiskey brands including Jefferson’s, Rabbit Hole, TX, Smooth Ambler and Skrewball™ whiskey.

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

Careers that unlock the magic of human connection    Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes!    Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.       Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role is $185,400.00 to $231,700.00. The range may vary if the role outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

At Pernod Ricard USA, we have accelerated and transformed our organization around experiences of conviviality, placing the consumer at the heart of our business model. The Area Vice President, RTD & Convenience will lead the strategic direction, commercial delivery, and route-to-market execution for the RTD & Convenience portfolio across Pernod Ricard USA. Reporting directly to the DVP General Manager, GEM, this role is accountable for accelerating profitable growth, strengthening customer and distributor partnerships, expanding market opportunities, and building the capabilities required to win in RTD and Convenience.

The role will be responsible for developing and executing a high-impact growth agenda for RTD & Convenience, with a strong focus on winning in the Convenience channel, expanding distribution, strengthening customer and distributor partnerships, and accelerating profitable growth. This role requires close collaboration with National Accounts, Brand Teams, Commercial Marketing, S&OP, distributors, and key external partners to ensure PRUSA brands outperform the category and drive share growth.

Operating as a senior commercial leader within the GEM organization, this position will translate the broader business ambition into a focused RTD & Convenience growth strategy, building scalable execution models and ensuring the portfolio is supported with the right capabilities, tools, and market focus to deliver sustainable growth.

The successful candidate will bring a strong general management mindset, exceptional commercial acumen, and the ability to balance strategic leadership with operational execution. The role requires executive presence, strong relationship-building skills, and the ability to influence senior stakeholders across a highly matrixed environment.

What You'll Do Commercial Performance & Business Delivery • Own the annual operating plan for RTD & Convenience from strategy through execution.

• Deliver revenue, volume, market share, profitability, distribution, availability, and velocity objectives.

• Monitor category, channel, customer, state, and brand performance against market and competitive benchmarks.

• Utilize analytics, dashboards, and performance management routines to identify risks, unlock opportunities, and drive action plans.

• Establish and cascade clear objectives and key results to ensure alignment and accountability.

Route-to-Market & Market Expansion • Lead the development of scalable route-to-market solutions that enable growth and execution excellence.

• Evaluate opportunities to strengthen distributor engagement and expand market coverage across priority customers and geographies.

• Partner with distributors to improve execution, promotional effectiveness, merchandising, and portfolio focus.

• Identify and implement new ways of working to improve commercial effectiveness and customer impact.

• Support the development of resource models, tools, and processes that enable business growth at scale.

Customer, Retailer & Channel Leadership • Build and strengthen senior-level relationships with key convenience customers, retailers, distributors, and channel partners.

• Partner with National Accounts and customer teams to develop integrated customer and channel plans that drive category growth and strengthen customer partnerships.

• Improve execution at the chain level through broader distribution, enhanced visibility, and stronger customer engagement.

• Develop customer-centric selling solutions that drive profitable growth while strengthening brand equity.

Similar jobs

• Regional Vice President — Assetliving · Fremont, CA; Hayward, CA; Napa, CA; San Francisco, CA; San Mateo, CA; Vacaville, CA
• Regional Vice President — Us Amynta Group · Remote
• Regional Vice President — Nexdine · Remote
• Regional Vice President — Sedgwick · Dallas, TX
• Regional Vice President, Retail Sales — Shawinc · Tulsa, Oklahoma | Oklahoma City, Oklahoma | Fayetteville, Arkansas
• Regional Vice President, Sales — Bicyclehealth · Remote
• Regional Vice President of Sales — Gigaml · Atlanta
• Regional Vice President of Sales — Gigaml · Seattle