Area Business Manager, Integrated Medicine - Roanoke, VA

About this role

Role Summary  

Pfizer is a global leader in biopharmaceutical innovation, committed to breakthroughs that change patients’ lives. The Integrated Medicine ABM leads a high-performing team across both the Neuroscience (Migraine) and Cardiovascular (NVAF/VTE) portfolios — two of Pfizer’s most strategically important therapeutic areas.  

This role requires a manager who can   operate   across complex, science-intensive customer environments, develop deep clinical credibility with specialists and primary care stakeholders, and drive commercial performance across a broad portfolio. The ABM reports to the Regional Business Director and works closely with Marketing, Channel, and cross-functional HQ partners to   deliver on   business imperatives.  

Role Responsibilities  

Team Leadership & Performance Management  

• Hire, coach, develop, and manage 9–12   representatives   across Neuroscience and Cardiovascular portfolios  

• Establish clear team goals, hold team members accountable to performance standards, and manage underperformance with directness and care  

• Build   a strong team   culture grounded in engagement, morale, and a continuous improvement mindset  

• Apply situational leadership and multimodal coaching — live, virtual, and hybrid — to strengthen   rep   capabilities across all engagement types  

• Ensure colleagues receive meaningful development opportunities that support career growth and long-term engagement  

Business Planning & Execution  

• Develop and implement strategic area business plans aligned to national and regional priorities across both therapeutic areas  

• Own area-level budget accountability; plans, organizes, and monitors resource deployment to maximize business potential  

• Conduct proactive data analysis to   identify   market trends, assess key stakeholders, and   anticipate   future shifts in the business landscape  

• Ensure effective and efficient   utilization   of promotional materials and measure field execution against plan  

• Collaborate with Marketing during the Op Plan process to shape key strategies, business imperatives, and objectives  

Customer Engagement & Key Account Development  

• Build and   maintain   relationships with customers (including KOLs), large group practices, hospitals, and managed care organizations across both the Migraine and NVAF/VTE landscapes  

• Model high clinical knowledge and the ability to lead credible, science-forward conversations across therapeutic areas  

• Identify   and pursue key account development opportunities that   impact   area and national business  

• Champion the value of cross-functional collaboration to meet customer needs; connect HSPs with channel and HQ partners to address complex customer requirements  

• Coach   rep s on seamlessly integrating digital tools and cross-functional colleagues into customer engagements  

Compliance & Integrity  

• Ensure full compliance of all selling activities for self and team with all legal, regulatory, and Pfizer policy requirements  

• Maintain complete working knowledge of all relevant compliance policies; escalate issues promptly  

• Ensure all team actions reflect Pfizer’s commitment to   integrity,   model compliant behavior in every customer and internal interaction  

Digital & Operational Excellence  

• Expert-level operation of digital and virtual tools and platforms  

• Apply data-driven resource management to ensure   appropriate channel   deployment across a dual-portfolio area  

• Leverage sales data and reporting software to draw conclusions, adjust strategy, and adapt to Pfizer’s evolving technology model  

Basic Qualifications  

• Bachelor’s degree   required  

• 6+ years of pharmaceutical, biotech, or medical marketing/sales experience, with at least 3–5 years in a demonstrated leadership role across peer and customer groups  

• Experience engaging key thought leaders or high-influence customers in large group practices, hospitals, or managed care organizations preferred  

• Valid U.S. driver’s license with driving record in compliance with company standards; any DUI/DWI or impaired driving citation within the past 7 years is disqualifying  

• Demonstrated leadership capabilities including the ability to influence and collaborate with peers, develop and coach others, and create meaningful business impact  

Preferred Qualifications  

• MBA or relevant graduate degree preferred  

• 5+ years of people management experience; proven ability to develop and motivate others, lead through change, and deliver on business imperatives  

• Specialty sales experience and therapeutic   expertise   strongly preferred; cross-portfolio or integrated medicine experience a plus  

• Ability to develop and reinforce team   expertise   across a broader portfolio with a “Science First” mindset  

• Cross-functional collaboration mindset aligned to a “One Pfizer” commitment to the customer  

• Feedback-driven culture builder; proactively   identifies   areas of improvement with accountability to Rep 2.0 standards  

• Model for change, agility, and adaptability in a dynamic commercial environment  

• Advanced virtual communication skills for customer engagement, team management, and remote collaboration  

• Strong organizational and analytical skills; ability to interpret sales data, reporting applications, and adapt to evolving technology platforms  

• Demonstrated ability to think strategically and execute with precision to deliver results  

• Strong   track record   of collaborative, motivational   leadership   and internal stakeholder management  

• Enterprise thinking with the ability to   anticipate   downstream consequences  

• Excellent facilitation skills  

Travel & Work Schedule  

• Field travel   required ; overnight travel expected based on area geography and business need  

• Ability to travel across all representative territories within the area  

• Attendance at area and nat

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