Analyst, NA Growth Marketing

About this role

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

VAS Regional Growth Marketing is Visa's in-market growth engine for Value-Added Services — the function that translates regional business priorities into marketing action. We partner directly with sales, GTM, and regional product teams to identify growth opportunities, remove adoption barriers, and orchestrate the right marketing channels at the right moments. We are a global team embedded across five regions: AP, CEMEA, EUR, LAC, and NA. This is not an events coordination role. It is an entry point into strategic B2B growth marketing at one of the world's most recognized brands.

The Analyst, Regional Growth Marketing will support the execution and measurement of field marketing programs for Visa's Value-Added Services portfolio — spanning Issuing Solutions, Risk and Identity, and Acceptance — within their assigned region. Reporting to the Regional Growth Marketing Director or Senior Marketing Manager, this role is designed for an analytically sharp, commercially curious marketing professional who wants to build expertise at the intersection of B2B strategy, demand generation, and financial services.

This role is responsible for budget management, commercial performance analysis, pipeline visibility, install base insights, partner marketing and executive reporting that enable informed business decisions and growth investments. The successful candidate will partner closely with Marketing, Sales, GTM, Finance, Operations, and external partners to translate data into actionable recommendations that improve marketing effectiveness, resource allocation, and business outcomes.

Key Responsibilities: • Support the planning and execution of regional growth marketing programs — including executive engagement events, industry conference activations, digital campaigns, account-based marketing initiatives, and partner programs

• Partner with Sales, GTM, Finance, Operations, and Marketing teams to align priorities and reporting.

• Conduct install base, customer, segment, and whitespace analysis to support retention and expansion strategies.

• Manage pre-event and post-event processes: attendee communications, briefing materials, follow-up coordination, and CRM updates

• Develop region-specific collateral — event materials, sales support content, program recaps — in coordination with creative and content teams

• Support the adaptation of global campaigns, content, RFP’s, and sales materials for regional and sub-regional market relevance

• Track and report on program performance against defined KPIs — pipeline influenced, account engagement, event ROI, and campaign metrics

• Maintain and update priority account lists, engagement tracking, and marketing dashboards in collaboration with Demand Operations

• Synthesize performance data into clear, concise summaries that inform regional planning decisions

• Support planning and execution of joint marketing initiatives with strategic partners, resellers, acquirers, financial institutions, and technology partners.

• Support coordination of marketing budget tracking, forecasting, and spend governance across growth marketing programs and events.

• Identify investment risks, budget variances, and optimization opportunities.

• Analyze marketing-sourced and marketing-influenced pipeline performance, conversion trends, and growth opportunities.

• Coordinate project milestones, stakeholder communications, approvals, and execution activities across internal and external teams.

• Support quarterly business reviews, leadership presentations, annual planning, and strategic initiatives.

• Serve as the operational connective tissue between regional growth marketing and central teams — Campaigns, Demand Operations, and Product Marketing

• Support regional directors and senior managers in preparing for business reviews, planning sessions, and stakeholder communications.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications: • 2 or more years of work experience with a bachelor’s degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD).

Preferred Qualifications: • 3 or more years of work experience with a bachelor’s degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD). • Bachelor's degree in business, Marketing, Finance, Economics, Statistics, Analytics, or a related field.  • 3+ years of experience in marketing analytics, growth marketing, commercial planning, partner marketing, revenue operations, or business analysis for B2B technology, SaaS, fintech, payments, or financial services. • Strong analytical and problem-solving skills with the ability to translate data into business recommendations.  • Experience developing executive-level reporting, dashboards, and presentations.  • Familiarity with AI tools used in marketing workflows is an advantage — including large language models for research and content drafting (ChatGPT, Claude), AI-assisted analytics and insight synthesis, AI-powered features within marketing platforms or generative tools for creative and localization work.  • Experience working with AI tools, CRM, marketing, and reporting platforms such as Microsoft Dynamics, Power BI, Tableau, Marketo, Adobe, or similar technologies. 

Skills and Attributes: • Knowledge of pipeline management, account-based marketi

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