Alliances Marketing Manager

About this role

Get to Know Us

Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find and fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by ITOps/SecOps teams, consulting pentesters, and MSSPs and MSPs. 

We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.

What You’ll Do

We are looking for an Alliances Marketing Manager to join our Global Partner Marketing team to drive strategic growth across our technology alliance ecosystem. You will be responsible for developing and implementing high-impact marketing initiatives, top-tier demand generation strategies, and co-marketing playbooks designed to maximize the impact of Horizon3 http://Horizon3.ai’s joint solutions with our strategic technology alliance partners and hyperscalers.

This is a pivotal role requiring a strategic operator who can balance technical product knowledge with partner relationship building to drive strategic alignment and go-to-market readiness across our alliance ecosystem.

Alliance Strategy & Ecosystem Growth

- Holistic Partner Strategy: Define and scale the overarching alliance marketing strategy, ensuring all co-marketing initiatives align with global partner ecosystem tiers and company growth targets.

- Hyperscaler & Marketplace Optimization: Support strategic go-to-market initiatives with cloud providers, optimizing our positioning within marketplaces like AWS to drive co-sell pipelines and capture joint revenue.

- Program Performance Tracking: Measure, analyze, and report on campaign ROI, partner-sourced lead attribution, and the overall operational health of alliance marketing programs.

Co-Marketing, Joint Campaigns & Events

- Integrated Demand Generation: Build and launch multi-channel joint campaigns leveraging digital, social, PR, and account-based marketing (ABM) to build market awareness and generate ecosystem pipeline.

- Regional GTM Activation: Construct repeatable campaign-in-a-box frameworks, partner kits, and technical sales enablement assets designed to scale co-marketing activations for regional field teams.

- Strategic Event Execution: Plan and execute joint marketing initiatives at flagship events (Black Hat, RSA, re:Invent), partner-hosted user conferences, and Horizon3 engagements to amplify shared brand presence and visibility.

Relationship Management & Cross-Functional Alignment

- Primary Partner Liaison: Serve as the core marketing point of contact to cultivate strategic relationships, maintain operational cadence, and drive consistent engagement with key alliance marketing counterparts.

- Internal Alignment Bridge: Partner closely with internal Partner Business Managers (PBMs), product management, and field sales to ensure full organizational readiness for upcoming alliance initiatives, technical milestones, and joint wins.

What You’ll Bring:

- 4+ years of B2B alliance marketing or partner marketing experience.

- Proven track record of managing technical alliance relationships and executing global co-marketing campaigns in a SaaS or cybersecurity environment.

- Strong understanding of channel ecosystems and technology partner landscapes.

- Experience working with AWS Marketplace and the AWS Partner Network

- Adaptable and comfortable in a fast-paced, collaborative environment, able to manage shifting priorities.

- Excellent organizational and project management skills, delivering projects efficiently and on schedule.

- Exceptional interpersonal skills, fostering strong relationships with internal stakeholders and external partners.

- Strong analytical capabilities, including measuring campaign effectiveness and refining strategies using data insights.

- Demonstrated ability to translate technical cybersecurity concepts into clear, value-driven, and partner-ready messaging.

- Strong execution and project coordination skills, with the ability to manage multiple priorities in a fast-paced environment.

What Sets You Apart?

- Highly adaptable with a sense of urgency: you have a proven ability to execute in a quickly evolving, cross-functional team environment with a high level of urgency.

- Ownership and organization: you have a strong sense of ownership in your work, delivering high-quality, detailed-oriented products and solutions.

- Creative self-starter: you are comfortable developing your own creative solutions to problems without detailed guidance and executing on those solutions.

- Influences stakeholders effectively: you are a strong communicator and are able to effectively share your vision to peers and cross-functional leadership.

TRAVEL REQUIREMENTS

- This role requires up to 40% travel for field programs, key industry events, sales team engagement, and internal offsites.

- Job-related travel expenses are reviewed and must be approved by your manager.

Compensation and Values

At Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their

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