Adobe Target & Journey Optimizer Developer

About this role

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

  Responsible for working on large-scale data, analytics, personalization, and digital marketing initiatives that gather and integrate data from multiple sources to generate actionable insights and recommendations across the company. Acquires, analyzes, and interprets complex data to identify trends, answer business questions, and support data-driven decision making. Utilizes statistical techniques, analytics tools, and digital marketing platforms, including Adobe Experience Cloud solutions such as Adobe Analytics, Adobe Experience Platform, Adobe Target, and Adobe Journey Optimizer, to support onsite personalization and multi-channel customer journey execution. Presents analysis and campaign performance results in a clear and concise manner, enabling stakeholders to quickly understand findings and take action. Collaborates with marketing, analytics, risk, and technology partners in an Agile environment to deliver a holistic view of customer behavior and campaign effectiveness. Measures and monitors the impact of recommendations and marketing activations, identifies opportunities for optimization, and communicates results. Plays a key role in developing and expanding digital campaign and journey orchestration capabilities while ensuring all data acquisition, sharing, and activation activities comply with company standards and governance requirements.

Additional   responsibilities include:  

• Gains an in-depth knowledge of a various line of business website/mobile app architecture, digital business model, and digital marketing strategy;  

• Gathers, documents, and helps to form/guide client business requirements, key performance indicators, and other functional and/or technical requirements;  

• Designs Adobe Target and Adobe Journey Optimizer technical solutions to support personalization, multi-touch marketing, and multi-channel journey orchestration defined by the customer journey;  

• Leads technology-related activities for tagging, web analytics, A/B testing, cross-channel personalization, journey orchestration, and attribution programs;  

• Uses real-time web analytics for   monitoring   results and optimizing/influencing testing outcomes;  

• Generates customized code, journey logic, and configuration updates as needed, and   assists   with implementation and deployment;  

• Validates and debugs implementation and follows through on issues until resolved;   

• Advises key stakeholders and drives success based on lines of business’s most important business drivers;  

• Interacts   frequently, confidently, and proactively with teammates via phone, email, and/or in-person— including interaction with marketers, analysts, web developers, and C-level executives;  

• Manages expectations appropriately and keeps projects on schedule and within scope;   

• Works to educate internal customers on the best practices in relation to their specific goals and key business requirements; and  

• Creates technical writing/reports and PowerPoint presentations.    

Preferred Skills/Experience:  

• 5 +   years of related experience working with digital targeting, personalization, marketing automation, and journey orchestration technologies, specifically Adobe Target and Adobe Journey Optimizer, or similar background  

• Experience executing in both Adobe Target’s Visual Experience Composer, as well as the more traditional Form based implementation   

• Knowledge in   S erver-side , Mobile App   and   SPA   based Target implementation is a plus  

• Hands-on experience with Adobe Journey Optimizer, Adobe Experience Platform, audiences, decisioning, and multi-channel journey orchestration is a plus  

• Solid understanding of digital marketing and data reporting   

• Experience with tag management systems and data layers  

• Experience working with Adobe Analytics or similar tools  

• Strong understanding of HTML, CSS, DOM, CORS, and other web standards and protocols   

• Good   JavaScript /jQuery   skills   

• Good understanding on RESTful APIs  

• Web development experience (angular.js, react.js, node.js) is a plus.  

• Passion for the digital domain and use of technology to solve business problems   

• Ability to learn   new technologies   at   high level   to   identify   use opportunities   

• Solid understanding of general business models, concepts, and strategies   

• Be self-motivated, responsive, professional, and dedicated to customer success   

• Possesses an innovative, problem-solving, and solutions-oriented mindset   

• Exceptional organizational, presentation, and communication skills - both verbal and written   

• Demonstrated ability to learn quickly, be a team player, and manage change effectively   

• Website optimization consulting experience   

• Experience working on Agile marketing teams   

• Experience in the financial services industry   is a plus  

Basic Qualifications: • Bachelor's degree in a related field, or equivalent work experience

• Five to seven years of statistical and/or data analytics experience

Location Expectations: This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our  disability accommodations f

Similar jobs

• AEM and Adobe Target Architect — Vonage · Remote
• AI Optimization Lead — RELX (LexisNexisLegal) · Dayton, OH (Springboro Pk)
• Improvement Optimization Advisor Associate — Geisinger · Danville, PA
• Adobe Transformation – Manager — PwC · NY-New York | IL-Chicago | DC-Washington
• Adobe Experience Platform (AEP) Data Product Owner — Ameriprise · Minneapolis, Minnesota | Charlotte, North Carolina
• Product Manager, Optimization — Comcast · NY - New York, 1407 Broadway Floor 12
• Adobe Transformation – Senior Manager — PwC · NY-New York | CA-Los Angeles | DC-Washington
• Adobe Transformation – Senior Associate — PwC · NY-New York | IL-Chicago | DC-Washington