Acquisition Marketing Manager

About this role

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We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."

Job Summary This role will provide marketing support to Rentokil Terminix Acquisition Wildlife Brands. This role serves as a key link between Corporate Rentokil Terminix Marketing and the Region/District operations teams, as well as cross-functional teams, on marketing strategies and planning. This role is responsible for leading our marketing efforts, encompassing both strategic oversight of external agencies and hands-on management of key channels. The ultimate need is to build a dominant local presence and drive results through high-impact lead generation and lifecycle marketing aligned with overall business objectives.

Key Performance Indicators  • Delivery: Execution to agreed Marketing Strategy Plan

• Market Success: Solution penetration / Residential penetration / Commercial penetration

• Brand: NPS / Awareness / Consideration / Transition 

Key Relationships • North America leadership and colleagues

• Functional teams (eg. Finance, HR, IT, Marketing & Innovation, Legal & M&A etc)

• Key suppliers, partners and consultants

• IMO teams

• Market level management

  Principal Duties and Responsibilities To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following: • Develop, plan, and execute marketing programs and campaigns to promote local wildlife acquisition brands. 

• Collaborate with product marketing teams and field operations management to create brand proposition, product/service promotions, value propositions, messages, and associated marketing strategies.

• Lead website and SEO strategy in partnership with external agencies to improve organic search rankings, monitor performance, and identify opportunities for ongoing improvements

• Manage Google Business Profile (GBP) and local listing accuracy to ensure high visibility in local search results.

• Provide regular reports on SEO performance and recommend data-driven optimizations

• Plan, create, and manage email campaign strategy, including list segmentation, personalization, content creation, design, and execution.

• Manage agency relationships, including the review and approval of proposals, budgets, and invoices, to foster strong and effective collaboration.

• Partner closely with the Performance Media Manager to co-develop and execute high-impact lead generation strategies across PPC, LSA, and Affiliate networks to hit key KPIs and revenue growth.

• Collaborate with Marketing Business Partners to execute local marketing initiatives for brand awareness, such as managing events and sponsorships for local brands.

• Build strong Regional/ District relationships and become a true partner, connecting field and corporate to a single mission.

• Develop marketing materials with the marketing services team, which may include content development which will adhere to established brand standards.

• Coordinate reporting of lead generation activities and analyze performance, communicating results with the sales and field operations teams.

• Share marketing best practices from local wildlife acquisition brands with RNA NA marketing services team.

• Be flexible to support and assume various roles as needed within a small team, always maintaining a partner and customer focus.

• Able to influence and drive integration of marketing strategy into operational program and planning.

• Maintain knowledge of a wide range of marketing techniques and concepts, most importantly lead generation.

• Possess strong technical marketing aptitude to include mobile marketing and social media, with strong business acumen.

• Manage multiple projects/tasks of varying complexities effectively, meet deadlines and work well under pressure.

• Have strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment.

• Able to demonstrate composure and self-confidence in difficult situations.

Required Experience • Experience and/or knowledge of decentralized, route-based service industries is   strongly desired; including National and Regional Marketing experience

• Understanding of budget management and driving business goals

• Excellent interpersonal, written and verbal communication and presentation skills

• Ability to influence and drive integration of marketing strategy into operational program and planning

• Knowledge of a wide range of marketing techniques and concepts, most importantly lead generation

• Strong technical marketing aptitude to include mobile marketing and social media, with strong business acumen

• Effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure

• Strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment.

• Ability to demonstrate composure and self-confidence in difficult situations

• Proficient in Google suite of software tools

• Strong writing and proofreading skills

  Required Leadership Traits and Characteristics • Highly commercial and entrepreneurial with an attestable customer focus and growth mindset.

• Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing  and influencing key financial performance i

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