Account & Strategy Supervisor, Client Strategy - B2B

About this role

Account & Strategy Supervisor

About Collectively:

Collectively - part of the Brandtech Group (formerly You & Mr. Jones) - is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.

Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.

About the Client Partnerships Team

The Client Partnership team leads the creator strategy and client servicing relationship through the lifecycle of an account at Collectively–ensuring our partnership with clients is successful, industry-leading and directly in support of our client’s creator marketing ambitions.

This team is focused on cultivating and growing successful relationships with account stakeholders in our client community through best-in-class work and services–delivering strategic influencer marketing proposals/RFPs, industry-leading thought partnership and ongoing strategic direction throughout the lifecycle of our agency/client partnership to support brands in becoming more effective, innovative creator-centric marketers.

Responsibilities

This role focuses on our complex AOR client ecosystems at Collectively and balances a combination of supervising junior CP staff or cross-functional contributors on the day-to-day account with individual contributions for strategy and servicing workflows across client brands/accounts. This is a critical junior leadership role designed to empower future Account Directors at Collectively.

This role focuses on our complex AOR client ecosystems at Collectively and balances supervising junior Client Partnership staff and cross-functional contributors while serving as the strategic lead across assigned businesses. This role is accountable for ensuring strategic excellence across proposals, campaigns, reporting, and long-term account planning while maintaining exceptional client partnership. This is a critical junior leadership role designed to empower future Account & Strategy Directors at Collectively.

Program + Partnership Development (RFPs/Briefings)

• Lead the approach to proposal development or response to briefs at Collectively–including delegation and supervision of project contributors.

• Tasks include:

• Digest and understand clients RFPs/ briefs

• Lead strategic discovery to identify underlying business challenges, success metrics, audience opportunities, and long-term marketing objectives before developing creator recommendations.

• Synthesize or draw on key trends and information from a variety of sources, including internal data, to inform conversations and RFP/Brief responses

• Project manage responses cross-functionally start to finish:

• Ideate RFP response with your account leader and/or executive leader including: ■

• Help to brief and guide creative concepts in partnership with the creative team

• Develop and articulate influencer campaign and creator strategies (via outlines & slides) based on RFP/Brief goals and that incorporates best practices or agency benchmarks

• Develop integrated creator marketing strategies that connect influencer marketing to broader business objectives across awareness, consideration, conversion, retention, and advocacy.

• Curate a range of influencer campaign or services from Collectively

• Present agency partnership / account management approaches

• Conduct and synthesize relevant research & insights to shape strategy recommendations

• Reviews, supervises or builds and recommends budgets against plans/RFPs ○ Works with Operations + Leadership to finalize scopes and staff plans ○ Ensures historic account or agency-wide performance data and current trends/best practices are considered

• Supervises or manages specialized creative or analytical support for RFPs/Briefs as needed

• Leads the timeline of the response and coordinates pitch strategy with key leadership stakeholders

• Coordinates and hosts briefings, preps materials and background for meetings with clients or IATs (agendas, cross-functional questions, follow ups)

• Leads client comms either directly or indirectly to support your Account Leader

• Can independently prepare and present POVs/best practices for existing & emerging platforms: (i.e. podcasts, TikTok, etc.)

• Own the strategic quality of proposals by ensuring recommendations are insight-led, data-informed, and aligned with the client's long-term business objectives.

Program Delivery (Campaigns, Servicing)

• Lead/Supervises the delivery team from IKO through Wrap to ensure the “strategic threads”and service expectations are maintained during account moments, including internal kick-offs, client kick-offs/discovery, status meetings, deliverable milestones, client presentations, and campaign reports.

• Develops and communicates the strategic vision and goals of accounts in partnership with an Account Leader or Executive, and ensures strategic consistency across all workstreams, deliverables, and cross-functional teams. Pproviding guidance, individual contributions, and actioni

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