Account Executive, KSBY

About this role

Are you passionate about helping local businesses grow through innovative advertising and marketing solutions? KSBY, a Scripps-owned television station, is seeking a driven, consultative sales professional to join our team as a Local Account Executive . In this role, you'll partner with businesses and advertising agencies to develop customized multi-platform marketing strategies that deliver measurable results. You'll leverage the power of broadcast television, OTT/streaming video, digital advertising, social media, SEO/SEM, email marketing and more to help clients connect with their audiences and achieve their goals.

WHAT YOU'LL DO: • Develop and maintain new business relationships with local and regional businesses, as well as advertising agencies. • Apply the Scripps Sales Process (SSP) to identify customer needs and recommend customized advertising and marketing solutions that deliver return on investment. • Sell and execute integrated advertising campaigns across television and digital platforms, including OTT/CTV, search marketing, social media, digital display and email targeting. • Prospect independently, secure client meetings, conduct needs analyses, develop proposals, deliver presentations and close business. • Analyze ratings, audience insights and market trends to create strategic advertising recommendations and maximize revenue opportunities. • Serve as a trusted advisor by building strong client relationships, exceeding customer expectations and generating referrals. • Manage all aspects of client service including proposal development, media negotiations, copy creation, credit applications and collections activity. • Utilize CRM tools to effectively manage sales pipelines, track activities, forecast revenue and achieve key performance metrics. • Collaborate with internal teams to develop creative advertising campaigns that address client objectives. • Build and maintain professional relationships with prospective and existing clients through regular communication and networking opportunities. • Perform routine administrative responsibilities including makegood resolutions, account updates, revenue tracking and sales reporting. • Perform other duties as assigned.

WHAT YOU'LL NEED: • Bachelor's degree in a related field preferred, or equivalent combination of education and experience. • Two or more years of successful sales experience preferred. • Experience in strategic account management, broadcast ratings and digital advertising execution preferred. • Valid driver's license, satisfactory driving record and proof of insurance meeting company-required limits.

WHAT YOU'LL BRING: • Self-motivated, goal-oriented and results-driven approach. • Strong creativity and innovative problem-solving skills. • Excellent influencing, negotiation, selling and upselling abilities. • Ability to collaborate effectively within a team environment. • Strong analytical skills with the ability to translate research and customer needs into compelling marketing solutions. • Exceptional verbal and written communication skills. • Outstanding presentation and public speaking skills, both in-person and virtual. • Strong organizational, time management and prioritization abilities. • Proficiency in Microsoft Office applications, including Word, Excel and PowerPoint. • Working knowledge of Google Workspace (Docs, Sheets and Slides) and virtual conferencing platforms such as Microsoft Teams, Zoom, WebEx or similar technologies.

WHERE YOU'LL LIVE, WORK AND PLAY: Nestled along California's breathtaking Central Coast, San Luis Obispo offers an unmatched quality of life with a unique blend of coastal beauty, outdoor adventure and small-town charm. Consistently ranked among the happiest cities in America, the area boasts year-round sunshine, award-winning wineries, scenic hiking and biking trails, and easy access to stunning beaches such as Pismo Beach, Avila Beach and Morro Bay. Residents enjoy a vibrant downtown filled with locally owned shops, restaurants and cultural events, while benefiting from a welcoming community atmosphere and a strong sense of work-life balance. Whether you're exploring the Pacific coastline, enjoying world-class food and wine, or taking in the area's natural beauty, San Luis Obispo is a place where you can build both a rewarding career and an exceptional lifestyle.

WHAT WE'LL OFFER: • Uncapped sales commission with significant earning potential. • Monthly allowance for mileage and cell phone expenses. • Extensive Scripps Sales Process (SSP) training to set you up for success. • A career path designed to help you grow your professional experience and advance your sales career. • Comprehensive medical, dental and vision coverage , along with additional health and wellness benefits. • Retirement savings plan with company match to help you plan for the future. • Additional benefits including disability and accident insurance, life insurance, identity protection services, pet discount program and Employee Assistance Program (EAP).

#LI-SM2 #LI-Onsite

COMPENSATION RANGE:

Annual Salary: $55,000.00 - $60,000.00   Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in California.

WHAT WE'LL OFFER: • Extensive Scripps Sales Process training

• Uncapped sales commission

• Monthly allowance for mileage and cell phone

• A career path to grow your professional experiences

• Full medical, dental and vision benefits, as well as certain other health and wellness benefits

• Retirement savings plan with company match

• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

If you are a current Scripps employee, please do not apply on this s

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